Find Yours

When you walk into a T.J.Maxx, you have no idea what you’re going to find, and well, that’s the beauty about it.

Manifesto

Our manifesto will live behind the cashiers.

OOH

Every one of our ads will contain a hidden gift card that can be peeled off and redeemed in our stores, because finding one of our ads in the world is as rewarding as finding a hidden gem in our stores.

Social

Our Instagram posts will help people find the hidden gift cards by slowly teasing where they should look.

In-Store

Hidden gems are as unique as the individual who comes across them, so instead of labeling something as a hidden gem, we’re going to recognize the good taste of our customers by adding compliments inside of our products.

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Art Director: Jasmine Gainous