When you walk into a T.J.Maxx, you have no idea what you’re going to find, and well, that’s the beauty about it.
Our manifesto will live behind the cashiers.
Every one of our ads will contain a hidden gift card that can be peeled off and redeemed in our stores, because finding one of our ads in the world is as rewarding as finding a hidden gem in our stores.
Our Instagram posts will help people find the hidden gift cards by slowly teasing where they should look.
Hidden gems are as unique as the individual who comes across them, so instead of labeling something as a hidden gem, we’re going to recognize the good taste of our customers by adding compliments inside of our products.
Art Director: Jasmine Gainous