Client: Tabby James Catnip

Problem: Catnip is often perceived as a wacky, goofy product.

Strategy: Cats were once seen as royalty, but they’re still the quirky animals we know and love.

Print

Radio

OOH

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Subscription Box

Catnip is finite. To help drive online sales, we created a subscription box that makes sure cat owners never run out of ‘nip, while also gifting the subscriber with cat accessories.

Catnip is finite. To help drive online sales, we created a subscription box that makes sure cat owners never run out of ‘nip, while also gifting the subscriber with cat accessories.

We will partner with BuzzFeed to create content while bringing awareness to the subscription box.

We will partner with BuzzFeed to create content while bringing awareness to the subscription box.

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Art Director: Casey Fielder